A few days ago, the owner's handheld life platform - the wheel, the United Nations Merchants Bank jointly launched the "wheel - China Merchants Bank joint M + card." It is understood that this wheel and China Merchants Bank launched a series of reciprocal cooperation, which is widely recognized by both users. The wheel is the first platform for the owner's life on the palm of the hand. China Merchants Bank is a well-known commercial bank in China. The proportion of prospective car owners and car owners in the user groups of both parties is relatively high. Therefore, the wheels can attract more core users and inject vitality into the construction of the Internet car ecosystem. At the same time, China Merchants Bank can enjoy the car service with favorable wheels.
China Merchants Bank chose to cooperate with the wheel. It is based on the products of the wheel company and has more than 200 million vertical owners and prospective car users. In addition, the wheel company occupies the position of China Mobile's largest car life service platform and has strong strength. As early as the B+C round of financing in April this year, the founders of the wheel creatively proposed the "two-wheel" or "front and rear" strategy: the front wheel and the driver's license, in-depth registration, learning to train, training, In the test, driving the test community to build the first platform of the Internet learning car; the rear wheel, to check violations, traffic management, car owners community as the entry point, to create the first car owner life service platform. The wheel company is committed to developing from the front of the car to the car, completely covering the prospective car owners to the owner of the car, and working with industry partners to build an Internet car ecosystem.
It is reported that the "wheel joint M+ card" can be handled at 84 China Merchants Bank outlets in Shanghai. The card is mainly for the new and old customers of China Merchants Bank, 200 million users of the wheel and users who participate in the bidding card. The first surprise of the event is that there is no threshold to participate, the value of 68 yuan "scan code meeting ceremony", including: 20 yuan violation of the coupon, 5 yuan oil card recharge voucher, 40 yuan driving test card.
Not only that, the cooperation between the wheel and China Merchants Bank also provides users with a value of 198 yuan card ex-gratia. Just take a joint card at Shanghai Merchants Bank, and you can get it by binding your mobile phone number. Card-opening users enjoy the privilege of exempting electronic bank transfer fees, inter-bank withdrawal fees, and account management fees.
This time, the cross-border cooperation between the wheel and China Merchants Bank combines the characteristics of strong professionalism and wide audience. Under the condition of lowering the participation threshold and increasing the preferential price, the user's stickiness is improved, and the distance between the brand and the target consumer group is improved, and a win-win situation is achieved. Many consumers bring more benefits.
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