Jaguar Land Rover China executives settle down

On June 14, the rumors of the forum became a reality - the former director of marketing for Volkswagen China, Hu Bo, took the British Di Sihao and became the new executive vice president of Land Rover China; at the same time, Jaguar Land Rover also appointed Bo Ruijun as Jaguar. China Executive Vice President.

Bo Ruian and Hu Bo will be responsible for the formulation and implementation of Jaguar and Land Rover’s brand, product and marketing strategies in China, and report directly to Jaguar Land Rover China President Gao Bo. The three will form the market decision-making power in Jaguar Land Rover China. Iron triangle.

Executives "Iron Triangle"

Since Gabor became the highest executive of Jaguar Land Rover as an alternative to American Rudolf, only Di Sihao served as vice president of marketing for Land Rover China, and Jaguar’s vice president of marketing in China did not have any appointment. The appointment of Bo Ruian and Hu Bo announced that Jaguar Land Rover China's core decision-making level is in place.

Hu Bo is the first Chinese executive of Jaguar Land Rover. He has been the director of marketing for Volkswagen China since 2005. During this period, he started the construction of Volkswagen's imported car network and successfully introduced a large number of heavyweight cars. Industry insiders believe that Hu Bo’s ability to operate on imported and high-end vehicles is clearly valued by Jaguar Land Rover.

The other deputy president, Bo Ruian, once served as director of marketing for Land Rover in the United Kingdom, and was a local executive sent by Jaguar Land Rover. Gao Bo is looking forward to the joining of Bo Ruian and Hu Bo. “Their profound knowledge and rich experience will not only help Jaguar Land Rover reinforce its existing position, but also further expand our leading position in the luxury car segment. ."

Localization is still inconclusive Jaguar Land Rover has maintained rapid growth in China in recent years. In the first five months of 2011, Jaguar's sales in the Chinese market reached 1,620 units, an increase of 45% year-on-year; Land Rover's sales were 13,568 units, a year-on-year increase of 47%.

Gao Bo has a high expectation for the future of the Chinese market. He said that “China is currently the third largest market for Jaguar Land Rover in the world and we believe that it can develop into the largest market in the future.”

During the Shanghai Auto Show, Gao Bo said in an interview with reporters: “Since we established the sales company in July of last year, Jaguar and Land Rover dealers have expanded from 40 to 60 at the time, and we plan to expand to around 100 by the end of this year. ”

At the end of last year, Gao Bo developed a three-year plan and a 10-year strategy for Jaguar Land Rover in China to strengthen its voice in market execution. The current three-year development plan has been approved by the board of directors and the UK headquarters and is now at a specific stage of implementation. In the 10-year development strategy, an important plan is to establish a joint venture in China and establish a production plant.

As to whether Jaguar Land Rover made any new progress, Gu Jing, director of public relations at Jaguar Land Rover in China, told reporters, “We are still negotiating with our partners and there are no further announcements.”