A few days ago, the China Brand Value 500 Review Committee unveiled the list of the 10th China Brand Value 500. Of the top 500 Chinese brand value companies, 11 were involved in the manufacturing of trucks, with a total value of 408.603 billion yuan.
Judging from the rankings, FAW Jiefang, Shaanxi Automobile and China National Heavy Duty Truck (Jinan Trucks), the three companies are mainly manufacturing trucks, of which FAW Jiefang ranked the highest with a brand value of 27.717 billion yuan.
The most important basis for evaluating the brand value this time is sales and profit. Different from the individual case's brand value evaluation, this evaluation activity is mainly for research purpose, and free of charge provides a comparative reference for enterprises to understand the value of themselves and other brands.
â— Postscript:
Brand value is one of the most important assets of a company. It shows the company's ability to manage and make decisions in the process of growth. For the outside world, the brand value is conducive to the promotion of the brand's reputation, and the morale of the staff can also be encouraged. Through the evaluation of the brand value, one can directly evaluate the effectiveness of a company's brand management each year.
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