"After experiencing capacity adjustment, FAW-Volkswagen Audi is accelerating like a car leaving the pit lane. It will eventually be defended by virtue of its comprehensive advantages!" said An Tiecheng, a director and general manager of FAW-Volkswagen AG in mid-2011. The remarks are still in their ears. Sure enough, in the end of 2011, FAW-Volkswagen Audi sold a beautiful answer with an annual sales volume of more than 300,000 vehicles. Audi marked the success of Mark in 2011 as the “record year†and attributed such unexpected growth to the success of FAW-Volkswagen's full-value chain localized Audi model. Standing on the "high starting point", there is a market that may turn cold, and behind it is the goal of "3 million 1 year". Audi further proposes that in 2012, the number of dealers will reach 300; three years later, this figure will also be returned. To double the number to 600 again; at the same time, in order to highlight the dynamic performance of the Audi vehicle through the logo, in 2012, Audi will introduce a new method of naming the entire train.
Dealership: Add 100 more
In December 2010, Audi proposed to sell another one million vehicles in the next three years. At the same time, by 2015, Audi had to reach 500 dealerships in China.
In May 2011, Audi further proposed that the planned production capacity of domestic cars in the future could reach up to 700,000 units.
In January 2012, Audi confirmed that "the number of dealerships in the future will reach 600." And this plan with 500 homes has passed just one year.
According to Audi's plan, in 2012, the number of dealerships in the country will reach 300. From a geographical point of view, these stores will be more likely to open in second- and third-tier cities. The reason is that "they will have greater potential." Formally speaking, "Our dealer network will be more diversified", FAW-Volkswagen Audi Executive deputy general manager Zhang Xiaojun said. In fact, before the Beijing Olympics in 2008, Audi's early distributors experienced a major renovation and expansion. By the end of last year, more than 100 Audi City Halls had built aluminum buildings on the periphery. In addition, in the central and high-end commercial areas of the city, Audi has also developed “City Halls†such as the CBD exhibition halls. For second-, third-, and fourth-tier cities, Audi has jointly invested in small Audi showrooms.
Behind the expansion of the large-scale dealer network is the rapid growth of production and sales. In 2011, sales of Audi's domestic models reached 252,000, and sales of imported models reached 58,000.
From the perspective of existing capacity, in 2011, the capacity of the Audi Changchun plant after “deep excavation†reached 250,000 vehicles. According to Audi, the first phase of the Foshan plant that will be completed and put into operation in 2013 has set aside 150,000 capacity for Audi. At the same time, it also stressed that "Foshan factory has a high degree of flexibility, a line can be mixed to produce a variety of models, according to market conditions can be further adjusted, so our production capacity can be further expanded," and this All will become part of Audi's 700,000 planned production capacity in 2015.
With the introduction of a new method of naming the tails, as an important measure in 2012, Audi also mentioned that the new car tails will be fully activated within the new year.
As an important measure of Audi's “All-round Future Car Solutionsâ€, the new tail seeks to break the traditional engine's tradition of displacement and naming. While solving the problem of differences in the power of the same displacement model, it is also facing the future of electric vehicles. A way to identify the road.
Zhang Xiaojun took the new A8L introduced last year as an example. “There is a very interesting example. We announced the launch of the A8L new generation 3.0 in Guangzhou last year. We have two powers. These two models are difficult to distinguish ourselves in the store. What to do? "It emphasizes, "This problem is also problematic for other brands and competitors. They also have no good solutions because they are also using supercharged engines. There are several powers under the same displacement. This is called There is no clear correspondence between 525 or 530 things, so this is a challenge."
Audi's new logo, the essence of which is to convey the performance of the car through the power output of the engine and the weight of the car. Specifically, Audi introduced a new parameter, G-Force, which is commonly used in racing and aviation. It is an accelerating measure of acceleration, taking A31.4TFSI as an example. It accelerates 100 kilometers by 9.5 seconds. The calculation formula is: 100000m/3600s/9.5s. The calculated value is the G force we used, which is about 0.31g, multiplied by 100, and after rounding, the result is the final name. digital. In this example: The new name for A31.4TFSI is A330TFSI.
It is reported that in January 2012, the new Audi A8L will be the first to use the new tail. Later, when the new A6L goes public, it will also use the new logo. In the future, all models will be replaced with new tails.
Dealership: Add 100 more
In December 2010, Audi proposed to sell another one million vehicles in the next three years. At the same time, by 2015, Audi had to reach 500 dealerships in China.
In May 2011, Audi further proposed that the planned production capacity of domestic cars in the future could reach up to 700,000 units.
In January 2012, Audi confirmed that "the number of dealerships in the future will reach 600." And this plan with 500 homes has passed just one year.
According to Audi's plan, in 2012, the number of dealerships in the country will reach 300. From a geographical point of view, these stores will be more likely to open in second- and third-tier cities. The reason is that "they will have greater potential." Formally speaking, "Our dealer network will be more diversified", FAW-Volkswagen Audi Executive deputy general manager Zhang Xiaojun said. In fact, before the Beijing Olympics in 2008, Audi's early distributors experienced a major renovation and expansion. By the end of last year, more than 100 Audi City Halls had built aluminum buildings on the periphery. In addition, in the central and high-end commercial areas of the city, Audi has also developed “City Halls†such as the CBD exhibition halls. For second-, third-, and fourth-tier cities, Audi has jointly invested in small Audi showrooms.
Behind the expansion of the large-scale dealer network is the rapid growth of production and sales. In 2011, sales of Audi's domestic models reached 252,000, and sales of imported models reached 58,000.
From the perspective of existing capacity, in 2011, the capacity of the Audi Changchun plant after “deep excavation†reached 250,000 vehicles. According to Audi, the first phase of the Foshan plant that will be completed and put into operation in 2013 has set aside 150,000 capacity for Audi. At the same time, it also stressed that "Foshan factory has a high degree of flexibility, a line can be mixed to produce a variety of models, according to market conditions can be further adjusted, so our production capacity can be further expanded," and this All will become part of Audi's 700,000 planned production capacity in 2015.
With the introduction of a new method of naming the tails, as an important measure in 2012, Audi also mentioned that the new car tails will be fully activated within the new year.
As an important measure of Audi's “All-round Future Car Solutionsâ€, the new tail seeks to break the traditional engine's tradition of displacement and naming. While solving the problem of differences in the power of the same displacement model, it is also facing the future of electric vehicles. A way to identify the road.
Zhang Xiaojun took the new A8L introduced last year as an example. “There is a very interesting example. We announced the launch of the A8L new generation 3.0 in Guangzhou last year. We have two powers. These two models are difficult to distinguish ourselves in the store. What to do? "It emphasizes, "This problem is also problematic for other brands and competitors. They also have no good solutions because they are also using supercharged engines. There are several powers under the same displacement. This is called There is no clear correspondence between 525 or 530 things, so this is a challenge."
Audi's new logo, the essence of which is to convey the performance of the car through the power output of the engine and the weight of the car. Specifically, Audi introduced a new parameter, G-Force, which is commonly used in racing and aviation. It is an accelerating measure of acceleration, taking A31.4TFSI as an example. It accelerates 100 kilometers by 9.5 seconds. The calculation formula is: 100000m/3600s/9.5s. The calculated value is the G force we used, which is about 0.31g, multiplied by 100, and after rounding, the result is the final name. digital. In this example: The new name for A31.4TFSI is A330TFSI.
It is reported that in January 2012, the new Audi A8L will be the first to use the new tail. Later, when the new A6L goes public, it will also use the new logo. In the future, all models will be replaced with new tails.
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