1.6 million yuan a heavy truck? Yes, that's right! Recently, Scania, which already belongs to Volkswagen, has launched R series products to the Chinese market, focusing on high-end markets. He Mochi, general manager of Scania Sales (China) Co., Ltd. admits that government departments and large group purchases are their main targets.
Scania is headquartered in Sweden and was acquired by Volkswagen Group in 2008. In China, the P, G, and R heavy-duty trucks of this brand have officially landed before 2007.
“If trucks sell 10,000 vehicles a year, they must consider production in China.†He Mochi said that in Sweden, local employees implement a four-day work system in order to save wages, based on higher local staff costs and cheap labor in China. It's tempting to Scania.
However, the data presented by him has caused many media at the venue to feel the “10,000 vehicles†far away. In 2009, Scania delivered 36,807 global trucks. With such sales performance, if China sells 10,000 cars, it will account for 27% of global sales.
In China, the low-end heavy-duty truck market is disorderly. The price of a model such as Scania is more than 800,000 yuan, and the highest price is more than 1.6 million yuan. It is undoubtedly an "alternative product."
In the distribution map of global heavy truck sales, China and India have a large share in the low-end heavy truck sector, while in other markets around the world, medium- and low-end heavy trucks have long since been withdrawn. This gives great confidence.
According to the data it surveyed, He Mochi believes that currently imported high-end heavy trucks account for less than 2% of China's heavy truck sales. At present, China's logistics transportation accounts for 20% of GNP, which is twice that of Europe and America, indicating that transportation efficiency and efficiency are There are still many problems.
However, one person from the logistics industry claimed that the competition in China's heavy truck industry has long been in a vicious state. The user's demand is to run at a faster speed and create more profits. This also encourages low-end heavy truck companies to use overloaded performance as their manufacturing. standard. Calibration of 8 tons of trucks can often pull 20 tons and 30 tons of cargo. With Scania's high cost of production and the rigorous transport of products, how can it impress the hearts of Chinese consumers? It really takes a lot of thought.
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