When JAC and Navistar ’s full-vehicle joint venture plan was also placed on the SASAC desk for approval, the JAC Navistar joint venture diesel engine product was already launched in the market and became the flagship of the JAC light truck export business. Configuration. The reporter interviewed Mr. Joe Werth, general manager of the company for the recent status and planning of the J&J Navistar Diesel Engine Co., Ltd. ("JND").
Mr. Joe Werth
Which engine products will JND provide for China?
Navistar, one of the joint venture partners, was established in 1902 and ranks 202th in the world’s top 500 commercial vehicle and engine manufacturing giants. The company's international brand trucks and MaxxForce diesel engines occupy an important position in the global market for commercial vehicles.
JND was formally established on August 23, 2012. The joint venture partners invested 1.8 billion yuan, each holding 50% of the shares. Both parties injected their diesel engines into the joint venture company, mainly producing high performance that meets national and national five emission standards. Diesel engine products, designed annual production capacity of 200,000 units.
JAC Navistar Diesel Engine Product Sequence
At present, JND produces and sells JAC's 2.8L engine series and Maisford's 3.2L, 4.8L, and 7.2L diesel engines. In the future, JND may continue to invest in large-horsepower engine products such as 9.3L, 11L and 13L.
According to Joevos, JND's 3.2L and 4.8L new products have been launched in small batches. The customer feedback and product usage reports collected from the terminals show that most of the parameters of the new products are excellent in terms of fuel and power. In the competition products. With the continuous advancement of products in the market, 4.8L products will account for 80% of the total sales of JND in the future.
When talking about competing products, Joeworth pointed out that JND products do not deteriorate in performance compared with other domestic joint venture products. Compared with local brands, JND products currently do not have the systematic advantages of production and sales, but with the cooperation of JAC With continued deepening, this gap will gradually be shortened.
Recent Focus: Further increase the local production ratio of accessories
In 2013, the sales of the JAC light trucks exceeded 200,000 units for the first time. With 200,000 units of JND as the designed production capacity, JND will not only be a JAC light truck, but will fully expand its market share in China. The development of more customers is its ultimate goal.
MaxxForce-3.2L engine
However, as a new enterprise is still far away from this goal, how to avoid dissatisfaction with the soil, and better and faster to stabilize the Chinese market is the key to the development of the company. Therefore, improving the supply chain and maximizing the local production ratio of engine parts has become the focus of JND's recent work. The role of land productivity lies in three aspects: one is to increase the supply capacity of product accessories, the second is to facilitate product quality control, and the third is to better manage costs.
According to Joevos, JND will achieve more than 90% of its accessories after the local production of engine blocks and cylinder heads is combined with support from 200 suppliers.
MaxxForce-4.8L engine
At present, JAC's 2.8L series engine products are still being produced on the existing production lines. With the new JND plant being put into use in the second half of 2014, all products will be transferred to the new factory. In the fourth quarter, JND will determine the output of the first-stage production line based on the market feedback obtained from the pilot launch of 3.2L and 4.8L products in the first six months.
As for the timing of the introduction of the 7.2L-13L high horsepower engine product from Navistar headquarters and manufacturing in China, Jobs believes that “this needs to be considered from a market perspective. Companies need to determine when and how to introduce new products based on market demand. The product."
The mature product of the global promotion of Maisfu engine
Joeworth, who has worked in India and South Africa successively, has extensive experience in dealing with obstacles in communication and team building based on regional and cultural gaps and market differences. His work in China brought more than mature experience and mature products.
Handsome Bell Light Truck with MaxxForce-3.2L Engine
Since the launch of the MaxxForce engine series in 2006, Navistar has been used in North America, Brazil, and India for nearly a decade. As the country with the most similar conditions in China, Brazil provides a wealth of experience for Maasfu engines in China.
Handsome Bell Card with MaxxForce-4.8L Engine
After talking about product development and manufacturing, Joeworth pointed out that currently JND's after-sales service will be based on JAC's service network. With the continued expansion of the market, JND will supplement its service network in the service area. . At present, professional training based on terminal service stations has been underway for some time.
According to the reporter's understanding, in addition to 2.8L and 3.2L products using EGR+DOC+POC processing technology, as the JND kingpin product 4.8L engine will be in the national four , the country will use the SCR and EGR different emission treatment methods. This gives the enterprise a higher requirement in maintenance services.
"And for service stations, especially high-tech products such as the Maasfu engine, customers have a high degree of reliance on professional service stations. Trained by manufacturers to train skilled service skills and service awareness will serve the service station. The station brings more income in addition to spare parts sales. At present, the repair station is highly recognized for training in this area.†Joevos added to the promotion of the service network, “So, users do not need to have after-sales maintenance. Too much to worry about."
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