Recently, the world's largest car maker General Motors announced its entry into bankruptcy protection. North American auto parts companies and distributors in the upper and lower reaches are also in danger of being removed by General Motors. It is understood that GM plans to complete the reduction of more than 2,000 of the 6,000 dealers in the United States in 2010, reducing the number of North American component suppliers from about 1,500 to about 1,100.
Compared to North America, which has been hit hard, the domestic automobile market has shown a trend of prosperity. Under the stimulus of the State Council's plan for the revitalization of the automobile industry, the sales of domestic automobiles, especially small and medium sized cars, have soared. Not only that, domestic major joint ventures and independent brands have been integrated to varying degrees, either in product market and structure adjustments, or in effective supply chain and R&D cooperation. For example, BMW and PSA and Mercedes have reached a small platoon. A number of cooperations in engine technology and parts procurement, as well as several major automobile giants seek cooperation in the research and development of hybrid vehicles.
Insiders said: "The domestic auto parts companies should make use of the current good times, make appropriate adjustments from the customer, technology, market and marketing strategy, and take precautions." No one can guarantee that the general bankruptcy case will not be staged in China. GM's bankruptcy is a warning to our domestic auto companies that seem to be safe.
In response to the current changes, China's parts and components companies are mainly focusing on three aspects: First, they must seize opportunities in China's domestic market for continuous improvement, improve internal management capabilities, and upgrade quality management and cost management to a higher level.
Secondly, we must actively explore diversified supporting customer groups and grasp various opportunities to communicate with target groups. The competition among vehicle companies has passed stages such as products, sales services, brand building, etc. Now that the smoke has filled up, it is considered to be Backyard procurement supply chain management. Component suppliers, especially those that are relationship-oriented, need to reduce their reliance on close customers and diversify their customer base. Delphi's bankruptcy is the best example, although his relationship is the world's largest general auto company.
In the strategy of developing supporting customers, auto parts companies should also pay attention to diversity, actively try new emerging sales and procurement methods, and seize various opportunities to participate in some of the offline special purchasing conferences similar to Gasgoo.com. In addition, the upcoming customers of Gasgoo's purchasing managers who specialize in supporting markets will also provide the automotive industry with good opportunities for communication and relationship building.
In the end, it is necessary to pay attention to the development of automotive technology and make more efforts to understand the needs of technological development and how to obtain advanced technologies. The international advanced parts suppliers are eager to show their understanding of the trend of small-engine technology. Chinese suppliers should also participate in more and more. Understanding and mastering the technology may be the ultimate winner.
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