In response to the economic crisis and rising oil prices, the Volvo Truck Group recently held the Volvo Truck National Driver High-Efficiency Fuel Contest in China for the first time. Lu Botian, President of Volvo Truck China in Guangzhou, attended the last stop. The average annual operation of the truck is about 300,000 kilometers, and the fuel consumption is about 30L/100KM. Through driver training, the fuel cost can be saved by about 20%, which is equivalent to creating profits for users. He said: "Through this activity, the word-of-mouth communication effect has increased, which also helps us expand sales."
However, Volvo Trucks has been reluctant to disclose its market share in China. Lu Botian said that due to the economic crisis, Volvo Trucks also adjusted its sales target set in September last year. At the same time, he admits that in the face of the economic crisis, foreign brands in China have suffered slightly more than local brands, and Volvo Trucks has seen some decline in the first three quarters of this year compared to last year. Then he also added: "From the fourth quarter, Volvo Trucks' performance was in a very good trend. We are still optimistic about sales and profits, and we are very optimistic about sales in 2010."
In addition, Lu Botian did not comment on the progress of Volvo Truck's joint venture projects in China. Faced with the current situation of rivals Germany's Daimler and Germany's MAN, which have recently entered into joint ventures or established strategic partnerships with domestic heavy truck companies, Lu Botian believes that China is the world's largest truck market and any truck giant wants to enter. China, but the Chinese market has one of the most unique places, that is, local brands account for more than 90% of the market share in China. He said: "If you are a global brand, you need to compete or conduct business activities in China, through joint ventures or establishing some strategic partnerships is a good way. This is a fact now."
The reporter was informed that Nissan Diesel is a member of the Volvo Group. Volvo Trucks has also established a joint venture relationship with Dongfeng through Nissan Diesel. Lu Botian said that if there is any progress, Volvo Trucks will announce it at the right time.
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