Freeze-dried fruit has been recognized as a high-grade dehydrated fruit. In recent years, the consumption of freeze-dried fruits in Europe, the United States, Japan and other countries and regions has increased rapidly, and it has also shown broad prospects in the domestic market. Freeze-dried and dehydrated fruits, in addition to aerospace, military, mountaineering, tourism, exploration, mining and other industries, have been widely used in restaurants and homes.

At present, the price of freeze-dried fruit in the international market is 4-6 times that of hot air-dried and dehydrated fruit, and it is becoming a large fruit of international trade.

Resource advantage China's total fruit area and total output rank first in the world

The freeze-dried fruit is obtained by pre-cooling fresh fruit raw materials and then being sent to a vacuum vessel for dehydration. Under vacuum conditions, the water is raised from solid ice to gas, thereby dehydrating and drying the materials. The dehydrated fruit product made by the freeze-drying process can be stored for a long time at room temperature without refrigeration equipment.

Frozen fruit, not only color, aroma, taste, and shape, but also preserves the vitamins, proteins and other nutrients in the fruit.

China's total fruit area and total output have consistently ranked first in the world. The quality and industrialization of fruit are also constantly evolving and improving.

At present, the fruit industry has become the third largest agricultural planting industry after grain and vegetables. It is a dominant agricultural industry with broad prospects at home and abroad and strong international competitiveness. It is also a highlight of many local economic developments and a pillar industry for farmers to become rich. one.

National Bureau of Statistics

In 2017, the area of ​​orchards in China was about 13.154 million hectares. Among them, banana garden area accounted for 3.1%, apple orchard area accounted for 17.9%, citrus garden area accounted for 19.7%, pear garden area accounted for 8.6%, and vineyard area accounted for 6.2%. In 2017, China's fruit production was about 229.95 million tons, of which the output of garden fruits was about 187.5 million tons, and the output of melons was 105.45 million tons.

Policy advantages support the in-situ processing and transformation of agricultural products in the main producing areas

According to the "2018-2024 China's freeze-dried fruit industry market operation situation and development prospects report released by Zhiyan Consulting", the freeze-dried fruit industry has excellent development prospects and large market potential in China, as well as the central Policy and local financial support.

And the rich raw material advantages, as well as the unique fruit production areas, help the company to form its own special products in the segmentation field.

In general, China's freeze-dried fruit industry has policy advantages, mainly supporting the local processing and transformation of agricultural products in the main producing areas and the initial processing subsidy policy for agricultural products.

At the same time, there are many ways to support the cold chain warehousing and logistics system of modern agricultural products, and to create a public service platform for agricultural products sales. In the field of freeze-dried fruits, the industry can help enterprises operate at a lower cost in the initial stage, while significantly reducing marketing. And the cost of brand building.

It is worth noting that due to insufficient deep processing of fruits, the price of fruit growing in China's fruit growing industry is fluctuating greatly, and farmers' income increase does not increase.

At the same time, the price of seasonal fruits is falling fast and difficult to preserve. Under this circumstance, the development of fruit deep processing, enterprises will get better policy support and there will be relatively low raw material costs. However, we must also see that the production cycle of the company also has a certain seasonality and periodicity, which will impose certain constraints on the production of the enterprise.

Due to the wide distribution of fruit producing areas in China, there are unique fruit productions in various places. If a company establishes a better brand of freeze-dried fruit in a major producing area of ​​characteristic fruit, and has excellent processing capability, it is easy to gain a foothold in this field and is in a favorable position in the market competition.

At the same time, in the context of globalization and the initiative of the Belt and Road Initiative, China's freeze-dried fruits also have a wide range of export destinations, with broad export space, especially those with better ports and their own major fruit producing areas. For example, Shandong and Guangxi.

Along with the steady growth of per capita disposable income, the consumption power of urban residents has gradually increased, and the consumption concept has gradually escalated, which has greatly promoted the development of the freeze-dried fruit industry. The demand for freeze-dried fruits was mainly economically good. Consumers who agree on quality of life food safety.

However, with the increase of residents' income and the general trend of consumption upgrading, the demand for freeze-dried fruits is gradually increasing, the market development is gradually standardized, and consumers are increasingly demanding freeze-dried fruit varieties, which promotes the freeze-dried fruit industry. Product development also enhances residents' purchasing requirements for freeze-dried fruit industry products.

Four major trends, cross-category, new channels, new marketing

In the future, China's freeze-dried fruit industry will show four major trends:

The first is to move from a single product to a composite product. Dried fruit can be packaged with other products as a diversified casual snack.

The second is cross-category cooperation. The dried fruit industry can be combined with big hot items such as baking to introduce more new products to the market with the concept of “fruit+”.

The third is channel innovation. In the future, the channels for the production of dried fruit products from the place of origin to the terminal will be shortened, which will help the upgrading of the whole fruit industry.

The fourth is the youthfulness of marketing methods. From the aspects of packaging, display, advertising, terminal promotion, etc., it is younger, more diversified, and even childlike, and can better promote the market and educate consumers. Freeze-dried fruits will also be upgraded and developed in a more segmented, diversified and younger direction.

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