The head of major auto companies in the Boao Forum for Asia 2006 annual meeting in Hainan said recently that Chinese autos are facing many problems in the rapid expansion of their export scale, and the quality standards have become the largest in China’s auto exports. challenge.
In recent years, as China's auto industry continues to grow, Chinese cars are entering the international market at a relatively fast pace. According to Gan Wenxiong, president of General Motors China, it has taken less than 15 years and China has rapidly grown from a consumer car country into one of the most productive automobile manufacturers in the world. However, China's auto industry is still at a stage of development, and it is still necessary to overcome many difficulties if it is to become a strong country in the world auto industry.
Many auto company executives including Ford Motor (China) Co., Ltd. Chairman and CEO Cheng Meiji believe that quality standards and certification, cost competitiveness, after-sales service, transportation and delivery are currently facing the export of Chinese automotive products. The biggest difficulty and challenge. Some domestic auto companies have personally experienced trials in overseas markets and found that product quality has become a key factor in entering the international market.
Industry insiders pointed out that at present, China’s automobile exports mainly adopt strategies aimed at low-end markets and low prices. How to achieve a balance between acceptable quality and attractive prices is an issue that should be focused by various auto manufacturers. With the gradual expansion of export scale, after-sales service has also attracted the attention of automotive companies. Due to the double squeeze of upstream and downstream industry prices and the low added value of most existing products, cost control has caused greater pressure on most auto parts companies.
Nakamura Katsumi, president of Dongfeng Motor Co., Ltd., said that in the next 10 years, the Chinese auto industry will continue to show a booming momentum. Domestic auto companies also hope to create real Chinese cars by providing customers with advanced technology, high-quality products and first-class services.
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