New Energy Vehicle Subsidy Policy Degrades

The development of new energy vehicles is in full swing. At the two national conferences this year, Premier Li Keqiang clearly pointed out in the government work report: "We must promote new energy vehicles, control motor vehicle exhaust, and improve oil product standards and quality." This reflects the government's determination to control environmental pollution. Also to the development of new energy vehicles have soared.

However, the industry has always been controversial about how to develop new energy vehicles. As early as 2012, the “Energy-saving and New Energy Vehicle Industry Development Plan (2012-2020)” has already made it clear that new energy vehicles refer to automobiles that mainly rely on new-power-driven vehicles, including pure electric vehicles, plug-in hybrid vehicles, and Fuel cell cars, hybrid vehicles are not in its columns. In order to better promote the development of new energy vehicles, China has also strived to create 39 new energy vehicle promotion cities. Consumers in these cities can not only enjoy state subsidies but also high local subsidies for the purchase of new energy vehicles. Limiting cities such as North, Shanghai, Guangzhou, and Shenzhen also gave priority to new energy vehicles, such as exemption from purchase tax and freedom from shaking hands.

New energy vehicle production and sales continued high growth in March or the inflection point

Compared with the figures for November and December of last year, the production and sales of new energy vehicles have dropped significantly this year. According to data from China Automobile Association, in February this year, new energy vehicles produced a total of 6,190 vehicles and sold 6,045 vehicles, an increase of 2.7 times and 3 times respectively. Among them, 3061 were pure electric vehicles and 2,890 were sold, which increased by 2.8 times and 4 times respectively. The production and sales of plug-in hybrid vehicles increased by 2.7 times and 2.4 times year-on-year respectively.

In November 2014, 9,728 new energy vehicles were produced, and in December, the output of new energy vehicles exceeded 27,000. In this regard, Dong Yang, Secretary-General of China Automobile Association, explained that the subsidy for new energy vehicles implements a slope retreat mechanism. Some enterprises will enter new energy vehicles produced in January 2015 into the year 2014 in order to enjoy the subsidy policy.

Dong Yang emphasized that the production and sales figures for March and April of this year are very important. If the data level of 2014 can be maintained, the growth of new energy vehicles is still full of momentum, but if the subsequent production and sales data is still maintained at the level of 6,000 vehicles, Then "may have a problem."

According to the principle of “subsidy and slope retreat” for new energy vehicles in China, the amount of subsidies in 2015 will be reduced by 10% compared with 2013, which has resulted in a significant increase in the production and sales volume of new energy vehicles in 2014. Experts pointed out that with the gradual opening of market-oriented applications, the “policy dividends” of new energy vehicles will gradually decrease.

Industrial chain integration accelerates competition for new energy vehicles

With the strong support of the country, sales of new energy vehicles have grown rapidly, and this has led to the development of related industrial chains. At the same time, car companies have also launched new energy strategies, layout of various levels of market segments. For example, Changan Automobile plans to invest RMB 18 billion in new energy vehicles in the next 10 years. It is expected that by the year 2025, 34 new energy models will be launched and the cumulative sales volume will exceed 2 million. Seize the market. BYD, which has been the strategic focus of new energy vehicles, also announced the “542 Strategy” at the end of last year, consolidating its leading edge in technology, with vehicle models ranging from sedan cover to SUV models and deploying the entire industry chain of new energy vehicles.

In the high-end market, after Tesla took the lead last year, this year will show its momentum. BMW i8 and Audi R8 e-tron will all be listed one after another. Several high-end brands also announced plans for the introduction of new energy vehicles. .

Some analysts believe that with the gradual increase in sales, the competition for new energy vehicles will become more intense this year. It will also reverse the current situation in which new energy vehicles are overpriced, and at the same time, they will forcibly upgrade the technology and gradually form a new energy vehicle brand effect in the competition. , reverse the traditional positioning of traditional car brands.