Installing a beautiful LED fixture at home may be a symbol of fashion.
With the advancement of LED technology and the rapid decline in cost, it is hailed as the market that LED will eventually be overcome. Home lighting is now slowly infiltrating.
In the past two years, LED lighting companies that mainly focus on bulbs and tube lamps have now been involved in LED ceiling lamps. According to the reporter's investigation, the price of LED ceiling lamps has been highlighted, and consumers have higher acceptance and good feedback.
According to the newly completed housing area in the next two years, home lighting will add more than 900 billion lumens of demand, and only about 380 million LED lighting market demand will be provided for new homes.
According to CSAResearch data, the home lighting market will be fully launched in 2014-2015. The penetration rate of LED lamps in the home market will reach 13.57. The LED home lighting market will explode, and it is estimated that by 2015, LED lighting will exceed 800 million in the field of home lighting.
The soaring sales of LED ceiling lamps and the potentially huge market suggest that the LED home lighting market is about to usher in its own spring.
However, home lighting is a market that is cost-effective, personalized, and highly demanding. Currently, LED ceiling lamps are mature, and now there are problems and difficulties in the market. How can companies use this? Expand the size of the item?
Mass production into key LED ceiling lamps as the main product of home lighting, which can be used as the main light of the living room, and can also be used in bedrooms, corridors, restrooms, etc., which is the first choice for home consumers with simple decoration style. It goes without saying.
With the gradual maturity of LED ceiling lamp technology and the popularity of sales, Philips, NVC, Osram, Guoxing Optoelectronics and other well-known enterprises have laid out LED ceiling lamps. As a leading company in the field of traditional home lighting, Op Lighting has also introduced a number of LED lamps to the market.
Fu Zhaohui, the person in charge of Op Lighting ceiling lamp, said that since the ceiling lamp is mainly used in home lighting, the quality of the product is very important, especially the stroboscopic problem. Opp also invested a lot of energy to solve the problem of strobe. Really brought to market. Nowadays, many LED lamps have a stroboscopic problem when they take a mobile phone.
In addition to the stroboscopic problem, according to the reporter's investigation, LED ceiling lamps are very mature in technology.
Compared with LED downlights, spotlights and other products, the technology and structure of LED ceiling lamps are relatively simple. Li Zili, director of the Guangdong Provincial Product Quality Supervision and Inspection Center, said that LED ceiling lamps are similar in structure to traditional ceiling lamps, and are mainly composed of a base, a circuit board, a heat sink, an LED light source, and a diffuser. Generally, the 5730 patch light source is soldered on the upper surface of the aluminum substrate, and a driving power source is placed in the middle.
As the technology of the ceiling lamp market matures, the price/performance ratio is also increasing. Although the cost performance of LED ceiling lamps is quite high, the home lighting market is a place with relatively high individual requirements. This is reflected in the fact that the total market volume is large, but there are many product specifications, and the amount of individual items is not very large. Therefore, it is difficult to form mass production. Chen Fang, director of Zhejiang Shenghui Lighting R&D, said that it is not easy for a general company to gain a place in the ceiling lamp market.
This also tells the reason why many companies have not cut into the LED home lighting market. How can they really win the top spot in the ceiling lamp market?
In this respect, Op is mainly a two-step process. First, it forms modularity in lighting accessories and optomechanical thermoelectricity. Second, it standardizes products to achieve mass production in large-scale production. Fu Zhaohui said.
It is understood that among the nearly 4 billion yuan of performance of Op Lighting in 2013, 56 is derived from ceiling lamps, and the market for ceiling lamps of 30 is produced by LED ceiling lamps. Compared with the rapid development of the LED industry, Opp's transformation speed is relatively slow, and the speed of this piece will continue to accelerate in the future. Fu Zhaohui said.
As more and more enterprises invest in the layout of LED ceiling lamps, LED ceiling lamps will continue to be optimized, styles will continue to innovate, and superior intelligent control performance will occupy a larger market share in the future.
E-commerce channel is very strong, Lin Chuanfeng, chairman of Huozhou Ming Technology, once said that if a company does not have its own online brand in the Internet era? What you miss is not an opportunity, but an era.
The Internet is accelerating the transformation of traditional industries, and the home lighting market is being deeply affected. Home e-commerce will be the next gold mine. It is understood that the scale of the online store lighting market in 2013 exceeded 10 billion yuan, of which LED ceiling lamps accounted for 31.23 of the overall market, and the market size reached 4.528 billion yuan.
According to data from Taobao Data, National Bureau of Statistics, Euromonitor International, and Analysys International, it is estimated that the online shopping scale will increase by 249 in 2015, and the online shopping rate will reach 17.5. The scale of home e-commerce will reach 205 billion yuan in 2015, in the physical category of relay apparel. After the digital, it ranked third, and the online shopping penetration rate is expected to rise rapidly from 2.3 in 2010 to 16.9 in 2015.
LED lighting ceiling lamps as the sales champion of home lighting products, sales in various network channels is also quite popular. With the LED ceiling lamp as the key word, the reporter can search 18771 products on Jingdong, far exceeding the number of LED bulbs, downlights, spotlights and other single products.
Major lighting brands have also settled in Jingdong Mall, and the best-selling products are concentrated in home lighting. Here are familiar NVC, Philips (PHILIPS), and well-known brands sold through e-commerce, esdiman, AOZZO, Hanyuan, Chau Minghan source, first Degree and so on.
Among them, Isa Dyman is a new star. It is understood that Isa Dyman was involved in lighting e-commerce at the beginning of 2012. In just two years, the monthly sales of e-commerce platforms such as Taobao, Tmall, Jingdong and No. 1 stores have reached nearly 5 million yuan. At the tens of millions of levels. It can be said that the speed of e-commerce is fast.
In Tmall, the reporter also searched with LED ceiling lamps as keywords, and the number of ceiling lamps including rooms, bedrooms, balconies, corridors and other places can reach nearly 100,000 baht.
According to the sales volume, the official flagship store of Op Lighting is ranked first, with a monthly sales volume of 59,418 pieces, and the flagship store of Otto's home furnishings is ranked second with a monthly sales volume of 52,718.
According to the best-selling product category of the month, the monthly volume of the LED ceiling lamp in the modern minimalist style of the Solay Tmall flagship store is 28 yuan. The monthly sales volume of the modern minimalist bedroom lamps with a power of 50 to 60W and a price of 128 yuan is also nearly 10,000. The current cumulative sales have exceeded 100,000. It is comparable to the sales of a lot of items in a lot of offline lighting stores for a few months.
The reporter searched for the store containing LED ceiling lamps on Taobao, and found 15494 stores. On Alibaba, you can find detailed parameters of 52652 LED ceiling lamps, real-time quotes, price quotes, quality wholesale/supply and other information.
The popularity of online channels is closely related to the huge changes in the major consumer groups that buy home lighting. Fu Zhaohui told reporters that the current group of 60 people who buy home lighting is after 80s and 90s. These new people are pursuing environmental protection and fashion, they like trends and fresh things, they love social and fashion trends, and they are transparent and personalized through the Internet. The products that are sold online are just in line with their habits and tastes.
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