At the Guangzhou Auto Show, Beijing Hyundai released its own brand "Shouwang." Li Feng, deputy general manager of Beijing Hyundai, said that in addition to the initial launch of pure electric vehicles based on the Elantra, two years later will also launch the amount of traditional models. According to informed sources, a number of vehicle platforms, including the Elantra, have entered the candidate list for independent brand R&D. Future powertrains and other core components will be shared.
According to the plan, "Shouwang" will take the direction of new energy in advance, and in the future, the self-owned brand will also launch a traditional model, which is expected to be produced in two years' time. Li Feng said that traditional models will be developed for Chinese market demand, and that they will be able to increase the number of models, which may be based on several models selected in the Beijing Hyundai model series, but they will not be fully covered. Informed sources said that the model platforms classified in the R&D of the independent brands are relatively old models, and they are mainly concentrated on the Elantra level, including Elantra, Yuet, Accent, Tucson and many other models have entered the list of independent brand R&D. R&D has also started, but which model is the first to be listed after the listing has not been finalized.
Informed sources also revealed that, in order to reduce costs and ensure the performance of the principle of powertrain and other core components will be shared with existing models, but do not rule out independent research and development.
According to Li Feng, the first model on the market will be based on the Elantra R & D based pure electric vehicles, the car will be small-scale demonstration operation next year. “In terms of new energy, Hyundai and BAIC will provide technical support to new brands.†Li Feng also pointed out that Beijing Hyundai hopes to release its own brand of joint ventures to increase the strength of Beijing Hyundai’s shareholders in the localization of R&D investment, thus improving independent R&D. s level.
According to the plan, "Shouwang" will take the direction of new energy in advance, and in the future, the self-owned brand will also launch a traditional model, which is expected to be produced in two years' time. Li Feng said that traditional models will be developed for Chinese market demand, and that they will be able to increase the number of models, which may be based on several models selected in the Beijing Hyundai model series, but they will not be fully covered. Informed sources said that the model platforms classified in the R&D of the independent brands are relatively old models, and they are mainly concentrated on the Elantra level, including Elantra, Yuet, Accent, Tucson and many other models have entered the list of independent brand R&D. R&D has also started, but which model is the first to be listed after the listing has not been finalized.
Informed sources also revealed that, in order to reduce costs and ensure the performance of the principle of powertrain and other core components will be shared with existing models, but do not rule out independent research and development.
According to Li Feng, the first model on the market will be based on the Elantra R & D based pure electric vehicles, the car will be small-scale demonstration operation next year. “In terms of new energy, Hyundai and BAIC will provide technical support to new brands.†Li Feng also pointed out that Beijing Hyundai hopes to release its own brand of joint ventures to increase the strength of Beijing Hyundai’s shareholders in the localization of R&D investment, thus improving independent R&D. s level.
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