On January 7, Foton Motor announced that it plans to use the assets of the 2.8 billion Auman business as its capital to establish a joint venture with Daimler AG for Beijing Foton Daimler Automotive Co., Ltd. It is worth noting that on the previous day, January 6, Foton Motor successively held a grand launch ceremony for the Auman 3 Series and all 09 new models.
The performance of commercial vehicles attracts attention. It is clear that the European routes want to enter overseas.
According to an official sales data from Foton Motor Group's 2009 annual business meeting, the total sales volume of Foton Motor exceeded 400,000 units in 2008, and it ranked first in the domestic commercial vehicle market for five consecutive years. Light trucks ranked first for 10 consecutive years. . The performance of Foton Motor in the domestic commercial vehicle sector is remarkable. The Futian commercial vehicle ambition is obviously more than that.
On the occasion of the launch of the Auman 3 Series at the launch ceremony of the Omar Intercontinental series of high hopes, one of the Foton engine partners and a member of Revo Power told the reporter that the Foton series trucks mainly use three types of engines, including Volvo's engines are mainly used in low-end products, while Cummins engines are used in high-end products. The high-end models using Cummins engines will be mainly exported overseas. At the launch of the new car, Fukuda also focused on the Omar Continental series of models, according to reports, this model is equipped with Cummins top-level power, Mercedes-Benz technology optimization chassis and the European safety body, reaching the Euro IV emission standards.
It is not difficult to see that Fukuda has shifted its products overseas. After the finalization of the cooperation with Daimler, with its brand influence and sales channels in overseas markets, Foton will accelerate its overseas expansion. The trade barriers previously encountered in Russia will also disappear with the establishment of the joint venture company.
Pompek sales downturn Dealer complains overpriced
Compared with Foton's rapid expansion in the commercial vehicle market, its performance in the passenger car market can be described as sluggish. After the announcement of the New Bird's Nest conference, Wang Xiangyin, deputy general manager of Foton Motors Group and general manager of the marketing company, led some dealers to quietly leave the Bird's Nest to a nearby hotel to hold an in-depth exchange meeting. A distributor in Linyi, Shandong, complained at the meeting that the pricing of Mengpike was not precise enough, and the pricing was too high and sales could not go up. He even more bluntly said that in the local market, Mengpak's main consumer groups are some individual private owners, 5, 60,000 or so is the main psychological price of their car, Mengpike this car need to cut prices at least 20,000 may have snatched Market capacity. Another Guangdong dealer suggested that the group leader have a more reasonable position before the full distribution of the MiDi models. “The sales volume of Magee may be less than 60,000,†said another dealer. Wang Xiangyin did not respond to this.
Futian Annual Meeting outside the scene
According to a production and sales data in mid-December, it can also explain the problem. In November, Foton sold a total of 21,508 vehicles, including 2,060 heavy-duty trucks (including incomplete vehicles), 18,215 light trucks (including micro-cards), and 897 light buses. 150 large and medium-sized passengers (including incomplete vehicles) and 186 other (SUV, Mongolian Parker, and Didi).
Wang Xiangyin had previously indicated during the media interview that he would steadily advance the sedan strategy and launch a new sedan. Combining the market performances of Mongolian Parker and ADI, and the current market environment of passenger cars, the market expansion strategy of Futian Yishang and IKEA remains to be seen.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan
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