Although the financial crisis in 2009 has had a great impact on the global economy, Man Humeer has turned against the trend and maintained a good momentum of development in China. With strong R&D strength and perseverance, MANN+HUMMEL not only launched a series of innovative and energy-saving products and technologies, but also strengthened its relationship with customers and further strengthened its long-term commitment to the Chinese market.
Innovation, environmental protection, localization, three major strategies are indispensable
Innovation, environmental protection and localization are important development strategies for Mann Hummer. In 2009, MANN+HUMMEL strived to implement these three strategies and expanded the Chinese market with high-quality series of products. It actively developed various new products according to the needs of customers and continuously improved the brand and technology of MANN+HUMMEL products. Image.
In 2009, the first Chinese team successfully developed the PreLine 421 diesel water separation filter and the ProVent 150 compact crankcase ventilation system for the Chinese team. The introduction of the two new products better meets the customer's requirements for the use of MANN+HUMMEL products under extreme conditions. These two products have been incorporated into the standard MANHUMMEL product range and are sold worldwide, in compliance with relevant international standards, including higher standards in the European and American markets.
The PreLine 421 Diesel Water Separation Filter is a diesel fuel pre-filtration solution. The product has a high oil-water separation function and impurity separation efficiency, water separation efficiency of up to 93%. In terms of installation, the product adopts a spin-on design and is easy to operate. Not only can it be replaced quickly, but it can also save costs.
MANN+HUMMEL's ProVent crankcase ventilation system is a crankcase ventilation system that integrates oil and gas separation functions, and completes the ProVent crankcase ventilation product line. It is a high level developed by the MANN+HUMMEL China team for the Chinese market. Durability and economical solutions. Designed for the latest generation of turbocharged engines, the system reduces vehicle emissions and has been tested on the engines of many vehicles.
In addition to these two new products for the Chinese market, MANN+HUMMEL also launched a series of energy-saving products for the global market, including new compressor shut-off valves for Jaguar's 3.0-litre V6 diesel engine and the entry into the diesel particulate filter market. The new diesel particulate ceramic filter, which was introduced with innovative technology, was introduced.
In addition, Man Humeer's design and construction of the most modern plant in the world, the Shanghai Jiading Plant, is also preceded by energy conservation. In the current economic environment, all of these achievements by Man Hummel fully embody its strong research and development capabilities and in-depth understanding of customer needs.
Focus on local customer relationships
In order to implement the localization strategy, MANN+HUMMEL has always attached great importance to establishing and expanding relationships with important domestic customers.
As early as 2003, Man Hummel began to develop high-quality filters that meet Euro III emission standards for China's leading internal combustion engine manufacturers and became one of the first suppliers to develop Euro III engines in the Chinese market. In addition to continuing to provide filtration products that meet Euro III emission standards for the Chinese market, Mann Hummel will also work with domestic engine manufacturers to develop more comprehensive products that meet Euro IV and Euro 5 emission standards, including integrated environmental protection Filters, plastic cylinder covers and plastic oil pans.
Although the global economy continued to slump in 2009, the Chinese auto industry has shown strong growth. Man Hummel not only developed with the European and American customers in China, but also strengthened the cooperation with local automakers, and finally achieved a good performance.
In order to demonstrate its commitment to the Chinese market, in addition to continuing to provide localized products and services that are faster and closer to customers, MANN+HUMMEL is also committed to becoming a local customer's core partner and helping them improve their technical specifications. In 2009, Man Hummel won the “Excellent Supplier†award from local customers for its strong technology, R&D advantages, high-quality products and high-level services, and was rated as a “strategic partnerâ€.
Strengthen the commitment to the Chinese market
Despite the tough economic situation in 2009, the construction of the future headquarters, R&D center and manufacturing base of the Shanghai Jiading plant of Man Humeer in China has proceeded smoothly and will be completed on schedule in January 2010. At the same time, Man Humeel Jinan will also start production. The two new factories in China have further strengthened Manheimer’s commitment and investment in the Chinese market.
At the same time, Man Hummel has also expanded its product line in the past year. The company's plastic intake manifold has achieved mass production in China and its market share has steadily increased. Man Hummel also launched other core products for the Chinese market, such as plastic valve door covers, to better meet the needs of Chinese customers.
As Mr. Patrick Cudmore, Managing Director of Man Hummel China, said, as the business of Mann Hummel in the Chinese market is gradually expanding, one of the company’s most important tasks is to build a strong local team and strengthen the local market. Product development.
In summary, the stable strategy, dedicated spirit and strong R&D strength have driven Man Hummel to continue to climb in the Chinese market. These three successful magic weapons will help MANN+HUMMEL continue to expand its business in China and provide Chinese customers and partners with better services and technical solutions.
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