What is China Brand Day?
China Brand Day is a new holiday and was formally established last year.
Since the beginning of reform and opening up, China’s economy has developed rapidly. From a developing country with a relatively backward economy, it has become the world's second largest economic power and a veritable “world factoryâ€. Although the products of "Made in China" can be seen all over the world, there is still a shortage of well-known Chinese brands, especially Chinese famous brands.
May 10 of each year is China Brand Day
If China wants to participate in the world economic competition and Chinese companies want to go global, a large number of Chinese brands will surely emerge. This will enable Chinese companies to develop from "former manufacturing" to "design and manufacture" to "brand manufacturing."
Based on this, April 24, 2017, the State Council issued a document, officially established on May 10 of each year as "China Brand Day."
Creating a world-class brand Yuchai
"Customers trust the brand-leading world-class company" is Yuchai 's vision, and it is Yuchai's tireless pursuit and practice for a long time.
At the first China Independent Brand Expo, Yuchai exhibited YCK13 heavy-duty engine. This machine was one of the first 14 high-end countries in the country that was first released at the beginning of this year. The Yuchai Kokusai Engine integrates the latest global technological achievements. The core components are fully equipped with the world's top suppliers. They are technologically advanced, reliable, durable, safe and comfortable, and fuel-efficient. Their comprehensive competitiveness ranks among the leading international standards and they are achieved by Yuchai. "An important tool for the great goal of becoming the first echelon of the international internal combustion engine industry".
Yuchai's Sixth Machine Unveiled at the First China Independent Brand Exhibition
As the vanguard of China's internal combustion engine industry, Yuchai has continuously promoted brand value to new heights through professional manufacturing and technological innovation. In the list of “China's 500 Most Valuable Brands†released by the World Brand Lab in 2017, Yuchai ranked 103rd and its brand value reached 34.596 billion yuan, surpassing 30 billion yuan for the first time.
Since entering the list in 2006, Yuchai has been leading the industry for 12 years in a row, and has consistently ranked first in Guangxi's corporate brand value.
Behind the Yuchai brand appreciation is Yuchai people's persistent pursuit of perfect technology products. It is the brand value passed by Yuchai's warmth service, and it is Yuchai's deepening understanding of social responsibility as a corporate legal person.
Yuchai brand value trend
While consolidating and improving the domestic market share and brand position, in recent years, Yuchai has continued to implement an open cooperation strategy, fully participate in the international market competition, and achieved a vigorous development of the overseas market, and the overall sales volume has rapidly increased.
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