Protecting Customers' Profits to Become a New Concept of Market Operators
At present, the automotive aftermarket, characterized by "stock economy", can be regarded as a fertile ground in the automobile industry chain compared with the relatively unfavorable auto vehicle market. Although it is also facing the total contraction caused by economic slowdown, we seem to see cars again from the construction of a new, very large auto parts market to the determination and actions of the entire industry to “pull the heat and fight the recessionâ€. The spring of accessories industry really is coming.
Expansion of vehicle ownership ushered in a new round of auto parts city construction climax
In 2005, the reporter once wrote an article about the auto parts market. At that time, he borrowed a word from Fu Dageng, general manager of Beijing Xijiao Auto Parts City. “China’s auto parts market is like a person’s middle-aged and young people. It is the most vitality. Exuberant, auto parts market in China will still have a long way to go.†This phrase has caused controversy, the reason is that many cities in the country at that time there have been too many auto parts market, too concentrated, some auto parts city even appeared to attract investment is not The phenomenon of booming property and idle property, a large number of land resources have not been fully utilized.
The development of the auto parts market in recent years seems to have broken the balance. The Changshu International Auto Parts City established a few years ago covers an area of ​​200,000 square meters and has a building area of ​​approximately 240,000 square meters. It is a comprehensive market for automobile and motorcycle accessories integrating trade services, modern logistics, and chain distribution. It can be said to be the first in the country. However, in the past two years, we have discovered that due to the continuous growth of the auto vehicle market, the number of possessions has continued to increase. The “giant†(including the construction market) that appeared in the form of auto parts city has appeared one after another:
---- Tianjin North Automobile Trade Park covers a total area of ​​150 mu (about 100,000 square meters), a total construction area of ​​70,000 square meters, can accommodate more than 400 various types of dealers.
-- Shenyang Guorui Automobile Auto Parts Expo Center occupies a total area of ​​1,000 mu (including non-auto parts project) with a building area of ​​1.5 million square meters. After normal operation, the auto parts project is expected to exceed 10 billion yuan in annual turnover, pay more than 100 million yuan in taxes, and provide 100,000 jobs.
———Guangzhou Huamei Automotive Parts Supply Global procurement port covers a total area of ​​more than 170,000 square meters and a total investment of RMB 1.6 billion. After normal operation, it is expected that there will be more than 3,000 production enterprises, distributors, and purchasers. The annual transaction volume will be 10 billion yuan, the annual revenue will be over 100 million yuan, and the number of employees will be 15,000.
--- Located in Gao Li, North China Automobile and Trade City in Changchun, the project has a total investment of 3 billion yuan, and the construction area of ​​Auto Trade City is 1.3 million square meters. After the project is completed, it will attract more than 5,000 auto parts and related companies to settle in. It is expected that the year can be realized. With sales of 20 billion yuan, the company pays 1 billion yuan in taxes every year.
It can be said that one is more than one. According to reports, there are several large auto parts market plans already in the planning.
As of the end of 2008, there were more than 700 auto parts cities in China. If it is said that the scale of the auto parts market has reached a head start, it is certainly too early to tell, but if there is a variety of problems in the existing auto parts market, adjustment of the model and structure is needed, which may be the key to improving the competitiveness of the entire industry. Where
Allowing business owners to earn money is the success of Auto Parts City
There is a large scale of sales in the market. After many years of market settling, regardless of whether you take the form of overall sale, overall rental or semi-selling, semi-leasing, pre-sale, pre-sale and post-rental sales, it seems that a consensus has emerged in the industry: the end result of Auto Parts City. Must be implemented in business management.
As the saying goes, "attacking the 'city' is easy to keep 'city' difficult." For a large investment in the auto parts market, its value is not only due to its size, function, and success, but also to achieve success in its performance.
At the beginning of the establishment of Gao Li North China Auto Trade City, General Manager Ren Yongcheng established the “Market Prosperity Committeeâ€. In order to keep the market prosperous, the Commission has sought to reduce the fees for industrial and commercial and taxation revenues for merchants entering the market during the market incubation period, reducing the burden on operators in a timely manner, and at the same time strengthening the overall external marketing and brand image work of the market. In Ren Yongcheng’s own words, “Building a market or selling a store is not the ultimate goal. Keeping the market prosperous and prosperous and allowing business operators to earn money is our ultimate appeal.â€
In fact, for merchants to make money, the concept of “you win first, I won’t lose†has been different from the beginning of the auto parts city in the 1990s, and has been recognized by many auto parts market investors. Zhang Yonggong, general manager of Guangzhou Huamei Group, put it very seriously: "How to ensure the market's 'prosperity' is the most critical."
According to the reporter's understanding, the first point of the global procurement of Hong Kong's "Prosperity" is to ensure "a good start." Zhang Yonggong introduced that at the beginning of the construction of a global procurement port, more than 30 auto parts cities in Guangzhou had won by relying on “lotsâ€. How could a remote global procurement port overturn the traditional view of the lot and realize the new concept of the auto parts market? This is an extremely severe test for investors. Change traditional thinking, develop new lands and areas that are more in line with the modern logistics model; set up the Sharon (Guangzhou) purchaser salon, and provide procurement service and information exchange platform to the officials of consulate offices, auto parts buyers and auto parts manufacturers in the countries in Zhuhai. . The global purchasing port relied on the design and planning of human beings to explain the new location in line with the current market development law, lighten the effect of enlarging property rights, implement more preferential measures for the “head sheep†type of customers, and package the project for overall planning and propaganda. In order to make a prosperous exhibition and a prosperous market, a series of measures have ensured a "good start" for the global procurement port.
Another auto market leader - Shijiazhuang Hebei North Automobile Mall general manager Zhang Weimin do the same thing. Previously engaged in real estate business, he, relying on years of investment and financing experience, created a precedent for Auto City to help merchants finance. In Zhang Weimin's words: “The Auto Parts City must engage in commercialized operation and market-oriented management.†It is to find the uniqueness of the market and merchants (inability to imitate). Zhang Weimin dared to go to the bank for a secured loan, and the funds were extremely high. The tense situation solved the thorny problem of rolling development and improving core competitiveness.
In the same way, the Shanghai International Automobile City Parts and Accessories Industrial Park, which is mainly composed of markets, responds to the impact of the global economic downturn on the business people in the park and makes full use of policies to use the tax relief policies that the company can enjoy. Foot: First, merchants identified as state-level high-tech enterprises, corporate income tax reduced from 25% to 15%, secondly, the company’s technology development fee plus deduction policy, and third, the local government’s winter “small cotton jacket†(subsidy), The fourth is to implement the transformation of value added tax. One point is to strive for, which reflects the confidence and determination of market managers and merchants to help each other.
Hydraulic Fittings,Hyd Fittings,Hydraulic Adapter Fittings,Hydraulic Adapters
HUAIAN YATAI HYDRAULIC MACHINERY CO., LTD , https://www.yataihydraulic.com