Champ Consulting: How forklift companies are in an invincible position in the competition

With the rise and fall of the construction machinery industry, China's forklift industry has also experienced dramatic ups and downs for more than 10 years. However, compared to other construction machinery products, the forklift industry has many differences. The forklift industry is an industry with relatively low technological content and huge market capacity. While forging other products in the construction machinery industry, the forklift industry is rapidly developing.

Shang Pu consulting machinery industry analyst pointed out: As the huge capacity of forklift market, which directly led to a large number of forklift manufacturers continue to emerge. However, the forklift industry seems to be booming and it actually hides a huge crisis. In particular, due to the impact of the economic situation, there are four smokes inside the industry, vicious competition, and a chaotic market order. The main cause of these problems is simply that the technical content is too low and the homogeneity of products is serious. It is not difficult to predict. In the future, there will be a group of smaller companies in the industry that will be eliminated. The strong entrants in the forklift industry, the weak Matthew effect of the weak will inevitably emerge.

As the forklift industry more SMEs. How companies can gain advantages in harsh environments is crucial to the forklift industry's core competitiveness. At present, the most needed forklift companies in China are to enhance their core competitiveness, but other shortcomings cannot be ignored. Due to the fact that sometimes the market's pace is dragged down by internal issues, management confusion, imperfect organizational structures, weak coordination and coordination among departments, weak production capacity, large amount of brain drain, imperfect training mechanisms, and control of production costs. With the increase of profitability, the existence of these factors will affect the rapid development of the company. Therefore, it is also necessary to improve enterprise management capabilities. Of course, shortening the replacement time of enterprise products and perfecting the marketing service network of enterprises is also the basis for forklift companies.

According to the “2012-2016 China Forklift Truck and Industrial Truck Market Analysis Analysis Report” issued by Champion Consulting, it is shown that the domestic forklift industry is currently in hot water, which is also a microcosm of the survival environment of China’s forklift SMEs. Among these forklift truck companies, who are brave enough to take the lead in building the core competitiveness of the company in the context of China's promotion of adjusting the industrial structure, then this company may go even further.