Recently, the author risked heavy rain and conducted market research on the three pickup truck franchises in the suburbs. It is understood that although the country has implemented the pickup of the pickup trucks into the city for the four provinces this year, the pilot cities of other non-picking cities have been lifted. The impact of infiltration is not significant, especially in the provincial capital cities and other economically developed cities, the vehicle management policy on the restricted access for pickup trucks remains the same. Therefore, the pickup truck's days are still not good. Seeing that it is going to be at the end of the year, this year the country may not choose another pilot for the pick-up city policy. Whether the ban will be opened next year or in the future is still unknown.
However, some pick-up truck companies did not hang on a tree, but instead opened up a new path, “curving the country†and making a big fuss on the pickup truck. This was a solution that could not be worked out. Instead, it achieved There is no intention of planting flowers and unintentional effects. Not to enter the city, work hard on the municipal engineering vehicle, developed a number of pickup truck type utility vehicles, the sale of models is not in the form of "6" prefix announcement bus, is to use "5" prefix announcement dedicated The form of car appeared, thus avoiding the problem of forbidden to enter the city due to the "1" prefix announcement truck form. In addition, we can also find that in the announcement of the new car announced on the website of the Ministry of Industry and Information Technology recently, there is a group of pickup trucks derived from pickup trucks. However, mainly engineering vehicles are mainly used.
From the recent announcement of some products released by pickup truck enterprises, the propaganda of such vehicles emphasizes a very exciting and tempting slogan: “6-head†vans are free from urban roads. "Limited" and "multi-purpose vehicle passenger vehicles, urban unimpeded access." This fully shows that the current major pickup truck companies have begun to take the initiative to respond to the policy.
In recent days, on the phone between the author and dealers, some R & D engineers of pickup truck companies, and friends who engage in market research, this discussion has also started around this topic. It was learned from them that although these versatile compartment models derived from pickup type 2 or 2 semi-chassis have a wide range of adaptability, they are not satisfactory on pure private purchases, mainly in the urban municipal engineering vehicle market. There is a certain amount of sales. For example, in some of the first-tier cities and second-tier cities, it is still prohibited to privately purchase such vehicles (most individual cities have restrictions on non-bearing chassis SUVs such as Cheetah Black Diamond and Paladin). However, there are no restrictions on municipal engineering vehicles and urban management vehicles. It can be expected that with the continuous progress of urbanization in China and the continuous improvement of the image of the city, the demand for pickup trucks and special vehicles will increase. It can be said that it is a blue ocean. It needs to be further excavated and its prospects are promising. potential.
At present, whether it is a joint venture or a self-branded pickup truck company, it is rushing to seize the market "cake", it can be said that it has reached a level of enthusiasm. For example, Zhengzhou Nissan's Ruiqi pickup multi-function passenger car, Beiqi Futian extension Luzi “6 prefix†conjoined pickup, Jiangling Group light-duty vehicle based on Bengbu T7 pickup, Jiangxi Isuzu in Ruimai pickup standard Modification on the shaft plate, the introduction of two welded ones, one-piece tailgate cargo box closed multifunctional passenger car, SAIC Datong van, Caway car a pure single-row electric pickup transformed from the pure Electric van. Such highly malleable pickup trucks have special vehicles and special vehicles, and even have been declared and approved according to the passenger car models. They are basically all five models of the country.
"The market does not believe in tears." It can only hope for self-help. Otherwise, it is always a "death" in the hope that the policy will be lifted. It will be better to save itself and be self-rescue, and actively change the spectrum structure of the product. , Re-planning business policies and marketing strategies, learning from foreign pickup trucks, opening up new market segments in the competition, and creating a new world.
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